Our Story

Welcome to our family’s fashion journey – rooted in the heart of Dublin, Ireland, and driven by a passion for style and authenticity. For over 25 years, we’ve been committed to creating timeless pieces that prioritise quality and individuality.

Where It All Began

Our story began in the mid-90s, when my father, a talented designer, worked in Ireland’s fashion industry. While crafting designs for top brands, he realised something was missing: a connection to the people wearing the clothes. He believed fashion should empower individuals and celebrate their uniqueness.

In 1998, during the Celtic Tiger era, a major factory closure displaced many local workers who had contributed to Irish fashion. Seeing the focus shift to mass production, my father decided to take a stand. He left his job to build something different – a store that would bring back the soul of fashion by celebrating quality, community, and craftsmanship.

A Leap of Faith

With determination and a clear vision, he founded our family-run fashion store in Dublin. It wasn’t just a business but a labour of love, built to create meaningful connections through timeless designs. From day one, we’ve prioritised quality over trends, crafting pieces that resonate with the people who wear them.

25 Years of Passion and Purpose

Now, 25 years later, our family proudly carries forward his vision. We remain a family-owned and operated business, offering exceptional designs and a personalised shopping experience. When you shop with us online, you become part of a story that celebrates authenticity, individuality, and a shared passion for fashion.

Thank you for being part of our journey. We look forward to serving you for many years to come.